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Email + LinkedIn + Paid

Multichannel Marketing

Coordinated outreach across email, LinkedIn, SMS, and paid — timed to create familiarity before the ask and dramatically increase reply rates.

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What This Fixes

Why Single-Channel Outreach Underperforms

Email alone gets tuned out. LinkedIn alone looks like spam. But when a prospect sees your LinkedIn profile, gets a connection request, then receives a relevant email two days later — they know who you are. That familiarity is what makes them open the email and reply. Multichannel done right feels like relationship-building, not bombardment.

Email in isolation
Your best prospects are on LinkedIn too — and you're only reaching them on one channel.
LinkedIn without email follow-up
A connection without a follow-up email is a missed opportunity.
No coordination between channels
Each channel running independently, no shared messaging, no timing strategy.
No attribution across channels
Can't tell which touchpoints are driving replies and pipeline.
Inconsistent messaging
Email says one thing, LinkedIn says another. Prospects get confused and disengage.
How I Work

The Process

01

Channel Strategy

Decide which channels are right for your ICP and what role each plays in the buyer journey.

02

Sequence Design

Map the full multichannel sequence: LinkedIn touch → email → LinkedIn message → email follow-up, with specific timing.

03

Setup & Integration

Configure all tools and ensure they're synced — contact data, response tracking, and CRM attribution.

04

Launch & Monitor

Go live with controlled volume. Monitor each channel's contribution to replies and meetings.

05

Optimise

Identify the highest-performing touchpoints and shift emphasis toward what's working.

Tools & Platforms
Apollo.io
Instantly.ai
LinkedIn Sales Navigator
Dripify
Expandi.io
HubSpot
n8n
Clay
Smartlead
Google Ads
Meta Ads
FAQs

Common Questions

How many channels should I use?
For most B2B outreach, email + LinkedIn is the right combination. Adding SMS or paid retargeting (LinkedIn Matched Audiences) makes sense for high-value enterprise targets.
Doesn't this risk looking like spam?
Only if done wrong. The key is that each touchpoint provides value and doesn't immediately pitch. The goal is familiarity, not volume. Done correctly, multichannel feels like thoughtful relationship-building.
Do you manage the campaigns ongoing?
I set up the systems and train your team to manage them. For ongoing management, I offer monthly retainer arrangements — contact me to discuss.
Responds within 24 hours

Get Started with Multichannel Marketing

Fill in the form and I'll respond with a plan and quote within 24 hours.

Apollo, HubSpot & Klaviyo Certified
Top Rated Plus · 5.0 ★ · $300K+ earned
You work directly with me — not a junior

What's Included

Multichannel sequence architecture
Email + LinkedIn timing strategy
Messaging framework (consistent across channels)
Tool setup and integration
Attribution tracking
Reply handling playbook
Team training
Performance reporting
Avg Reply Rate vs Single Channel
85%Connection Acceptance Rate

Not Sure Where to Start?

Start with a free deliverability audit — I'll tell you exactly what's wrong before we discuss any paid work.